Dashla

Independent concept. Dashla did not commission this film: I made it to show how I would present the app.

The app

A phone dashboard for Tesla cars, connected over Bluetooth.

The idea

Show the problem in one shot, speed displayed too far from the driver's eyes, then a seconds-long connection and a customisable dashboard.

What I did

Idea, script, animation and sound.

Format

Vertical 9:16, 13.5 seconds, for social media and mobile ads.